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Eyen Majlis® (Book Coffee Bar)

#Art Direction
#Visual Identity & Strategy
#Third Spaces
#Open Proposal
#Licensable IP

What is Eyen? (Identity & Strategy)

Eyen is an atmosphere-reliant space. A “third place” for communities to wind down and gather over a cozy drink or a good book. Eyen draws its soul from the memory of late, serene nights spent with close friends and good company, and the dusky starts of the day. These subtle, yet emotionally resonant moments are at the core of Eyen’s essence.
Rooted in the tradition of the majlis (Arabian seatings), Eyen honors both the architectural language and the cultural significance of the majlis. Coffee gatherings and drinking are rarely just about getting caffeinated; they can be a ceremony, a welcome, and an act of community. To offer coffee is to show you enjoy someone’s company.

A response:
Third spaces have become an increasingly popular in recent years, (places that are neither home nor work) especially among younger adults navigating contemporary social and urban life. There is a unique opportunity in local market, with a booming café and food industry, yet most coffee shops stay compromised: loud, music-saturated, and designed for rapid turnover only.
Eyen exists in response to this, not louder or faster, but deliberately slower, and drawing on traditions of hospitality and majlis culture to create a space for genuine connection and relaxation.

Visuals informed the identity and atmospheric tone of Eyen

مــــجلس فـــيّة رفقــــــة سَحـــــر كـــــتاب قـــهوة جَـــــمعة سكـــــينة مــــجلس فـــيّة كـــــتاب قـــهوة جَـــــمعة

Majlis Coffee Book Company Dusk Serenity Community

Eyen Mark Development

The name eyen, paired with the mark, forms an explicit wordplay: eyen (eye in Arabic) is phonetically and in spelling identical to how one would spell out the 21st letter of the Arabic alphabet, eyen (ع). This idea came first, and in a way, the design choices following were informed reactions.

The lettering is inspired by the calligraphic radial style used classically in Arabic, which typically features single letters or short words arranged around a focal point.

Throughout the early stage of developing the mark, calligraphic experiments were carried out. Some iterations were developed more than others, moving further into color and 3D, while some were left at the sketching phase. The aim was for a few boxes to be checked: for the mark to be scale-proof, to avoid awkward negative space at the center, and for the mark to have some kind of dimensional depth to it, while also keeping the letter ع (eyen) legible and, most importantly, making sure the eye shape stays iconographically clear.

Iterations/Sketches

Eyen Final Mark

Eyen Wordmark

A custom typography for both Latin and Arabic script. A balanced mix of sharp edges and serifs (traditional) with fluid curves (relaxed/welcoming). Both sides Eyen Majlis wants to embrace.

Color Exploration
Eyen is an atmosphere-led space. Making full use of color is essential to achieving this. The palette was referenced from imagery that evokes the emotional response Eyen aims to evoke. The result is an expressive and generous palette. Shades of earthy tones balanced with cool, muted purples and grays, all working together to establish a visually engaging and rich harmony.

Eyen Color Pallette

Technical Spatial Drawings

Packages and merchandise

Lighting and Color

More renderings/assets to further articulate the visual grammar of Eyen.

24 Oct 2025. Eyen is an original narrative systems and creative IPs available for full acquisition or further commissioned development.